Why Treat Training Fails Your Dog—and Why Hustle Up Academy Is Leading the New Era of Dog Training

“Sit” for a Snack? That’s Not Dog Training. That’s Bribery.

A grey Miniature Schnauzer, Wolfë, wears a blue bandana and sits beside her aunty, on a dock in Vancouver, B.C.

In today’s world of pet ownership, many dog trainers rely on outdated and superficial methods like treat training. Sure, anyone can wave a piece of liver in front of a dog’s nose and get a “sit.” But does that teach the dog self-control? Does that help the dog in a crisis? Will it protect the handler, the public, or the dog when things go wrong?

No.

At Hustle Up Dog Trainer Academy, we know that real training starts when the treats stop. We're rewriting the rules on what it means to be a professional dog trainer in Canada—and why dogs deserve more than food-based manipulation.

Why Treat Training Is Failing Dogs (and Their Owners)

Treat-based dog training is everywhere because it’s easy. But here’s what most dog owners and even “certified” dog trainers aren’t being told:

• Treat training masks the problem—it doesn’t solve it. It distracts the dog without helping it regulate its emotions.

• It creates dependency—dogs perform only when food is involved.

• It fails under pressure—in high-stress environments like city streets, wildlife encounters, or emergencies, treats mean nothing.

• It doesn’t build trust—it builds expectancy.

  
  

This isn’t training. This is management. And dogs deserve better.

Enter Hustle Up Academy: The Future of Dog Training Is Here

Led by internationally recognized dog behaviourist, Brad Pattison, Hustle Up Academy trains elite dog trainers, walkers, and behaviourists with zero treats and 100% accountability.

Here's What Sets Us Apart:

🧠 We Teach Psychology, Not Just Tricks Our certified trainers learn the science behind dog behaviour—fear, aggression, trauma, reactivity—and how to correct it using body language, calm authority, and real communication.

🚫 No Treats. No Nonsense. Real Results. Our students graduate knowing how to lead a dog through a crowded street, a chaotic dog park, or a high-risk emergency without ever reaching for a snack.

🌍 Urban Street Safety Training—Only at Hustle Up No other school in North America offers real-world Street Safety Dog Training. Our students learn to handle dogs around bikes, buses, sirens, and sketchy situations—with calm control and complete confidence.

📍 We’re Where You Are With training locations in Vancouver, Calgary, and Toronto, we’re giving aspiring dog trainers across Canada a serious education—and a powerful career.

🎓 More Than Certification. It’s Transformation. This isn’t a weekend course. Our students go deep. From canine body language to business setup, our programs produce leaders—not hobbyists.

Train Like the Pros. Lead Like a Legend.

The pet industry is exploding. More people than ever need help with their dogs—but they’re tired of treat-based failures.

They want results. They want Hustle Up Trainers.

If you're ready to:

• Become a certified dog trainer who actually understands behaviour,

• Join an academy built on leadership, communication, and rescue-proven techniques,

• And say goodbye to food bribery once and for all…

Then it's time to step up. Hustle Up.

Apply Today to Hustle Up Dog Trainer Academy

👉 Become a Certified Dog Trainer

👉 Explore Our Programs

👉 Follow Brad Pattison’s Work

Your dog training career starts where the others fall short. Because at Hustle Up, we don’t hand out cookies—we build champions.

About the Author

Brad Pattison is a Dog Behaviourist, Founder & Lead Instructor at Hustle Up Dog Trainer Academy

Star & Host of TV shows At the End of My Leash & Puppy SOS, author of four books on the subject of dog training & dog behaviour including National Bestseller, Brad Pattison, UNLEASHED.

If you would like to become a Certified Dog Trainer Educator (CTE) please reach out to find out more info! Tel: (250) 317-9889 or by email at info@hustleupdogtraining.ca